Audience Research & Analysis (ARA) serves the market and economic research needs of arts, entertainment, cultural tourism, education and service organizations. ARA delivers information to Broadway shows, performing arts institutions, museums and attractions to increase attendance and membership. ARA works with local development companies, government, and non-profit agencies to monitor business conditions and track the performance of programs. At ARA, we provide research information you can use.
Mission and History
April 26, 2009