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The annual River To River Festival has attracted visitors to Lower Manhattan every summer since 2002. In 2008, ARA found that four out of five attendees neither lived nor worked Downtown. Read more→
What We Do
ARA helps arts, cultural tourism, and non-profit organizations understand their current and potential audiences. We provide marketers, government relations specialists, and development agencies with the tools to measure their success. ARA also assists real estate companies with pedestrian counts and shopper information.
Who We Serve
From boutique museums to world-class attractions, ARA works with cultural institutions and the organizations that support them. We also serve real estate, travel and tourism, media and entertainment companies who bring art and culture to a broader public.
Published Reports
1.4 Million View Waterfalls
ARA counted 1.4 million people who viewed the public art work conceived by Olafur Eliasson [...]
NYC Waterfalls Economic Impact
EDC estimated the direct and indirect economic impact of the NYC Waterfalls at $69 million [...]
ARA In the Press
Changing Colors on The Great White Way
For those of you who haven’t had a chance to see and hear Judith Escalona’s award-winning video (first prize in the video category 2011 Ippies Awards), which aired on CUNY-TV’s Independent Sources, just click on this link: Changing Colors on the Great White Way. George Wachtel was happy to speak Read more→
Presidential Trivia – Fox 5 Interview
Audience Research & Analysis conducted a study of 400 New Yorkers (80 in each borough) for NY Pass, the sightseeing company, to learn how well locals knew their City and its history. Diana Rocco of Fox 5 talked with George Wachtel on President’s Day about the research. Click on this Read more→