444 East 86th Street
New York, NY 10028
212-472-2154
info@audienceresearch.com

What We Do

ARA helps arts, cultural tourism, and non-profit organizations understand and better serve their current and potential audiences.  We provide marketers, government relations specialists, and development agencies the tools to measure their success and communicate their impact.

Who We Serve

From boutique museums to world-class attractions, ARA works with cultural institutions and the organizations that support them.  We also serve real estate, travel and tourism, media and entertainment companies who bring art and culture to a broader public.

Published Reports

1.4 Million View Waterfalls

ARA counted 1.4 million people who viewed the public art work conceived by Olafur Eliasson [...]

NYC Waterfalls Economic Impact

EDC estimated the direct and indirect economic impact of the NYC Waterfalls at $69 million [...]

ARA In the Press

New York Sun reports on ARA’s latest Economic Impact Study for MoMA

The New York Times covers Mayor Bloomberg’s announcement of [...]

Study of Residential Tenants in Lower Manhattan

The New York Observer reported on ARA’s study, commissioned [...]